DEMONSTRATION EDITORIAL — Replace this sample with your original reporting before launch.

Two measures of performance that answer very different questions.

A useful starting point is to define the question you want to answer. Check the source, the reporting period and whether the figures can be compared. A single number rarely provides the full picture.

Consider the risks alongside the opportunity. Review the underlying assumptions, compare more than one scenario and revisit your plan when circumstances change.

This educational example does not provide a recommendation to buy or sell a financial product.